Everybody agrees: Blogging is a crucial tool for marketing books. It is from blogs that people first hear about books; it is through blogging that the potential reader's interest is aroused; and it is through blogging that the reader is ultimately seduced into purchasing the book, resulting in yet another $2.25 of income to the author.
What nobody tells you is this: It's not the author's blog that's important. The author's own blog is pretty much inconsequential. Nobody reads that thing, and really — why should they?
It's actually other people's blogs — and in particular Jeff Atwood's take on The Annotated Turing — that perform the magic feat of causing a book's Amazon.com sales rank to climb from ~20,000 to 368 throughout the course of a single day.
I'm sure the sales rank for The Annotated Turing will soon be back to normal, but meanwhile, thanks Jeff!
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